CarPro

CarPro (founded 2009 by Avi Cohen) is one of the dominant enthusiast-tier detailing brands. The product line is organized around paint correction (Reflect, Essence, Essence Plus, Fixer), decontamination (IronX, TarX, Spotless), and ceramic coatings (Cquartz, Cquartz UK 3.0, Cquartz Finest Reserve). The brand operates through a US distributor (carpro-us.com) and a global parent (carpro.global). SDS access for some CarPro products requires emailing the Canadian distributor (Carzilla) directly — the products are not always self-hosted on the manufacturer's compliance page. Reflect and Essence are the brand's finishing-polish offerings; Essence is a primer polish with SiO₂, Reflect is a pure finishing polish.