Nu Finish

Nu Finish is a consumer car care brand under Energizer Holdings (the same parent company as Armor All and STP). The brand has been a staple in mass-market retail for decades, best known for its "once a year" car polish and wax products positioned as accessible, low-effort protection for everyday drivers. Nu Finish products are formulated for straightforward application — spray-and-wipe formats that require no buffing equipment or specialist knowledge — and are distributed through major retail chains and online marketplaces.

The graphene and ceramic coating lines represent Nu Finish's expansion into the enthusiast-adjacent protective coating space, bringing consumer-accessible pricing to a product category historically occupied by higher-priced detailing brands.