Rhino USA

Rhino USA launched around 2013 as a direct-to-consumer brand targeting off-road drivers, overlanders, and anyone who spends serious time away from paved roads. The brand built its reputation on heavy-duty towing and recovery accessories — tow straps, D-ring shackles, snatch blocks — before expanding into cordless tire inflators, emergency repair kits, and tire pressure tools designed for the same rugged use case.

The brand is privately held and sells primarily through Amazon alongside its own website (rhinousainc.com). A lifetime replacement guarantee backs all products. Rhino USA is a smaller brand without UL or ETL electrical certifications on its current cordless inflator lineup, though the products carry California Prop 65 labeling where required.