NOCO

NOCO has been making electrical tools and battery products since 1914, evolving from a regional battery distributor into one of the most recognized names in portable jump starters and smart battery chargers. The Genius and Boost product lines are consistently top sellers in the automotive accessories category, built around NOCO's UltraSafe technology — spark-proof clamps and reverse-polarity protection designed to reduce the risk of user error during a jump. The GB-series jump starters (GB20, GB40, GB70, GB150, GB500) cover everything from motorcycles to diesel-powered work trucks. NOCO's main differentiator is a focus on foolproof operation and UL certification, which sets the brand apart from the large number of CE-only imports that dominate the low end of the jump-starter market.