AvalonKing

AvalonKing is a US direct-to-consumer brand (headquartered in Wilmington, Delaware) focused on at-home ceramic coatings sold via avalonking.com and Amazon. The flagship product line is Armor Shield IX (original DIY kit, 2017) and Armor Shield IX MAX (rapid-cure successor, launched February 2025). The brand positions itself against professional installer pricing — selling a single-bottle DIY kit at consumer-friendly prices with extensive YouTube tutorials and a customer-support team focused on first-time applicators. AvalonKing does not publish a Safety Data Sheet portal on avalonking.com (no `/pages/sds` or equivalent compliance page surfaced via the sitemap as of 2026-05-16), and the Armor Shield IX MAX SDS could not be located via msdsdigital.com, chemicalsafety.com, web search, or Amazon documents. Products requiring an SDS hold health at 3.0 (NO SDS) until the brand publishes one or sends one on request. The brand's storefront-grade transparency on application instructions and warranty is otherwise above average for the DTC tier.