VViViD

VViViD is a direct-to-consumer vinyl film brand focused on the DIY enthusiast market. Products are sold in bulk rolls and pre-sized sheets across a wide range of sizes and finishes — primarily through Amazon, where the brand maintains a high-volume storefront. The brand's clear protective film line (marketed as "VViViD Security Film") is the budget end of the paint protection film category: PVC-based construction, no self-healing, entry-level pricing. Their decorative vinyl wrap line (color-change films in matte, gloss, chrome, and specialty finishes) is a separate product family.