Skechers

Skechers is best known as a footwear and lifestyle brand, but the Skechers name is licensed to an automotive accessories line manufactured and sold by Fremont Auto (Amazon seller: Skechers Auto Accessories). The automotive product lineup borrows the Skechers Memory Foam trademark — the same branding the company uses in its shoe insoles — and applies it to car seat covers, seat cushions, and cargo mats.

The seat cover line carries the "Skechers Memory Foam" label and is distributed primarily through Amazon and AutoZone. Products are manufactured to a universal-fit standard and target the comfort-focused buyer upgrading from commodity seat covers. The Skechers brand name commands premium positioning in this segment despite the products being manufactured under license rather than by the shoe company directly.