Lifeline First Aid, LLC is the exclusive licensee of the AAA brand for roadside emergency safety kits, first aid kits, and auto safety accessories. Products marketed under the AAA name must meet minimum standards set by AAA's engineering department per the manufacturer's own description. The brand sells direct and through Amazon, primarily targeting drivers who want credentialed, recognized-name roadside safety gear. Lifeline produces a range of kits at multiple price points, from compact first-aid-focused bundles to larger all-scenario road kits.
