Ford

Ford Motor Company (Dearborn, Michigan) produces factory-specified fluids and service chemicals under the Motorcraft brand. Motorcraft fluids are developed and licensed by Ford to meet the exact specifications required by Ford, Lincoln, and Mercury vehicles — including MERCON V, MERCON SP, MERCON LV, and other ATF and power steering fluid standards. When a Ford owner's manual specifies a MERCON-grade fluid, Motorcraft is the OEM-sourced product that the specification was designed around.

Ford's fluid licensing program (MERCON license numbers) ensures that any fluid bearing a Ford license number has been validated against Ford's internal transmission and power steering hardware tests. The Motorcraft brand is distributed through Ford dealerships and major automotive retailers.