Energizer

Energizer is one of the most recognized consumer power brands in North America, best known for alkaline batteries. The Energizer Power division extends the brand into automotive accessories — jumper cables, jump starters, and battery accessories — sold at major retailers including Walmart, Home Depot, Lowe's, and AutoZone. The automotive cable line uses the ENB and ENL model series, predominantly copper-clad aluminum (CCA) conductor construction, targeting the mainstream and emergency-preparedness buyer who wants a reliable brand name at an accessible price point.