Black Magic

Black Magic is one of the oldest names in tire-care chemistry. The Bleche-Wite formula has been a parts-store fixture for decades and still defines the high end of cleaning aggressiveness in this category. The brand also markets Tire Wet (aerosol gloss dressing) and other shelf staples through mass retailers. Positioning is value-tier and high-volume. The current Bleche-Wite formulation is a strongly alkaline (pH 12.5–13.5) caustic cleaner with a DANGER signal word and a serious-eye-damage classification per the SDS — community discussions often warn that it cleans more aggressively than most modern foaming formulas and should not be used weekly.